Brand Larsen

A young Norwegian, who’s eager to explore the world, leaves his home shore at the age of 24 on a ship destined for the Americas.

But a long stopover in Bordeaux to repair the boat changes his destiny forever. Determined to earn some money before resuming his travels, Jens Reidar quickly finds a job in a small town a little further north, famous for the quality of its eau-de-vie.

He meets and subsequently marries a local girl. Thus Cognac becomes his home port. America will have to wait and a new adventure begins.

Larsen was founded in 1926 by Jens Reidar Larsen, a young Norwegian from Tromsoe who was born in Kristiansand in 1895.

A young Norwegian, eager to explore the world, leaves his homeland at the age of 24 on a ship bound for the Americas.

But a long stopover in Bordeaux to repair the boat forever changed its destiny. Determined to earn money before resuming his travels, Jens Reidar quickly found a job in a small town further north, renowned for the quality of its brandy.

He later meets and marries a local girl. Cognac thus becomes its home port. America will have to wait and a new adventure begins.

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